The more we try to fix the imbalance with more ideas that are aimed at fixing that which is external, rather than working on our internal selves and our relationships with one another by flipping ourselves from the qualities of egoism to the qualities of altruism, the more the imbalance increases.
Many believe the case for CSR is not just internal, but together with price and quality, it could be the one of the top three qualities needed for a successful company's brand development.