They are using blogs both to get corporate messages to the public and as an internal medium for staff.

对它们来说，博客既可以将公司信息传递给公众，又是针对员工的内部媒体。

youdao

Internal rate of return for instance focuses attention on short term costs and benefits and discounts medium-term costs and benefits (like staying in business) so that they appear almost irrelevant.

FORBES: The Founder of 21st Century Management: Peter Drucker