Companies often ask us about open innovation as a way to address this problem, but in many cases, effective open innovation requires more effort from internal resources than they would have imagined.

FORBES: Prediction 1 for 2012: Crowdsourcing Outshines Innovation and Jobs Issue Takes a New Turn

Corporations are creating Chief Brand Officer positions in an effort to create internal brand champions and guardians.

FORBES: Be Your Own Brand Champion - Or Get One Now

We have expended significant internal and external resources in this effort.

FORBES: Connect