The need to transform the business model will lead CMOs to break internal walls and collaborate closely with the chief information officer and the chief technology officer as data becomes the most important resource.

FORBES: The Story Of Brands Is About To Change

You break an internal vial and then rub the swab over the object for thirty seconds.

NPR: Do Home Lead-Testing Kits Work?

As banks break down internal divisions, they have the opportunity to make better use of client data.

FORBES: Banks Can Add Two Points to ROE By Reducing Complexity Says IBM