Merrill Lynch analyst Henry Blodget calls it an example of "the consumer interface for the 21st century, " an organization that appears to hold the elements to deliver all types of news and entertainment through all kinds of devices, be they TVs, PCs, or information appliances.
Often when such a different approach to management is introduced in one part of the organization, there is tension at the interface between the part of the company still doing traditional management and the part managing work in a radically different way.
The leadership at Salesforce.com grasped this difference and saw that if a radically different approach to management were to be introduced in one part of the organization, there would be a tension at the interface between the part of the company still doing traditional management and the part managing work in the new way.