Designer Igor Mitin from Kazakhstan design agency GOOD created interesting packaging concepts for ZEN parfumes.

来自哈萨克斯坦设计公司GOOD的设计师Igor Mitin为ZEN香水创作了一组包装十分有趣的系列。

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We found a fun opportunity to facilitate consumer psychology, which is good for starting the study for the modern mode of interesting packaging design.

然后从中总结分析出趣味性设计出现的契机，以利于后面现代消费心理下的趣味性包装设计研究的展开。

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At the same time, there comes a summary for interest in the performance of packaging design and unique packaging design interesting aesthetic means.

同时对趣味性在包装设计中的表现手法进行了归纳，从而总结出趣味性包装设计的独特审美意味。

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Now, it raises lots of interesting issues if a company does that and then boasts about it on the packaging or in marketing, because then people could overestimate how good those products are for them, so a lot of consumer education has to be done.

现在如果一个公司改进之后,在其包装,或市场上大肆宣扬,会引发许多争议,因为人们可能因此高估了,这些食品对其健康起到的作用,可见消费者应该对此有更多了解

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选