The Internet makes it easier both to target potentially interested consumers and to communicate with them.

ECONOMIST: Electronic commerce

The site doesn't collect a lot of demographic data on its users, but Mr. Gottfrid said there is an opportunity to target ads based on the content a user is interested in.

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Powerful behavioral and marketing analytics, can help you easily target and segment your customers, understand what they are interested in, and then engage them at the right time with the right message.

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