PlayMemories Camera Apps is initially supported by the new NEX-5R interchangeable lens compact system camera.

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The coloured back of the phone is interchangeable - and the operating system's interface will change depending on what type of cover you have.

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The Polaroid iM1836 camera will also offer consumers the flexibility to explore their creativity with interchangeable lenses, since all existing Micro Four Thirds system lenses will work with the iM1836 with an adapter.

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