What will their Las Vegas based V2V Conference offer, and will that dilute the message of SXSW Interactive in 2014?

FORBES: Will The Creatives Return To SXSW Interactive in 2014?

It's a lesson that other marketers are undoubtedly heeding as they deal with a new world order of blogs, message boards and interactive ad campaigns, which has accelerated the word-of-mouth effect on consumer products.

FORBES: Magazine Article

So what's the secret to an effective interactive marketing campaign, one that allows consumers to help tell the story but that also keeps control of the message in the company's hands?

FORBES: Magazine Article