"It's been the year of interactive television advertising for the last ten or twelve years," says Colin Dixon of Diffusion Group, a digital-media consultancy.

数字传媒咨询公司Diffusion Group的柯林·迪克逊称，“有过去十或十二年的基础，今年是互动电视广告的关键一年。”

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To make this a fair valuation (and to take into account MSNBC's worth) we estimated Microsoft Interactive media group at a 100% premium to the combined market valuations of C!

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Sesame Workshop last year integrated its digital media group into its TV production, so that digital and interactive elements are considered from the start of an idea.

NPR: 'Sesame Street' Nears 1 Billion Views On YouTube

One of his recommendations is Jonathan Miller, a former chief executive at AOL who is now a partner at Velocity Interactive Group, a Los Angeles-based firm that invests in digital media properties.

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