The home entertainment market will be revolutionized by DSL's delivery of movies-on-demand, long-distance telephony, interactivegaming and other enhanced services.
In addition, TV programmers can provide complementary content like trivia, additional show insights, commerce or interactivegaming to extend engagement.
Then came premium networks, and tiers of service, and pay-per-view, and internet access... and today, cable operators are selling everything from phone service to interactivegaming.