The technological ability of social media to turn online communication into interactive dialogues is rapidly becoming a driving force in creating value for businesses and customers alike.

社会媒体将在线沟通转变成互动对话的技术能力正迅速成为企业和客户价值创造的推动力量。

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By means of the electric interactive media, the indigenous communication has become cross-regional social network communication.

借助电子互动类媒介，本土传播也成为跨地域的社会网络传播。

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The new media is the dissemination main body and the object which can carry on real-time, interactive, the personalization communication digitization to disseminate the platform.

新媒体即传播主体与客体间能够进行实时的、互动性的、个性化信息交流的数字化传播平台。

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It is the site of the dryly entitled but fascinating Laboratory for Communication Between Humans and Interactive Media, which is the domain of a genial, enthusiastic professor called Clifford Nass who studies how people and machines get on, particularly when the machines talk to the people.

BBC: NEWS | Programmes | From Our Own Correspondent | Machines' way with words