BSKYB, Britain's biggest satellite-television service, already provides 9 million customers with interactive ads.

英国最大的卫星电视服务商 BSKYB 已经为900万用户提供了互动广告服务。

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BrightLine ITV, which designs and sells interactive ads, says interest has surged: it expects its revenues almost to triple this year.

设计和销售互动广告的英国独立电视台表示兴趣大增：该公司预计今年的收入将增长近两倍。

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Interactive ads and viewers might not click.

互动广告与观众其实并不合拍。

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Not just new ones, such as interactive ads or apps that are essentially ads.

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Extremely few interactive ads have ever been served up and those that have seem less than remarkable.

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Agencies that thrive will get creative on charging for making content-rich, interactive ads, and charging for that service.

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