abstract:Intentional Software is a software company founded by Charles Simonyi. It focuses on developing software tools that pass on control over functionality to the users, following the principles of intentional programming, a recent software movement.
An early pursuit at IntentionalSoftware is so-called aspect-oriented programming, which focuses on improving those group interactions--somewhat like how basketball coaches develop individual skills and team-passing for good overall ball movement.
Much in the way the phone system migrated from operators hand-switching every call to users dialing directly, IntentionalSoftware could let a marketing executive create the code needed for a product campaign with just minimal mediation from a programmer.