...形式进行交际时,是根据自己的语言和文化背景知识来传达信息、表达情感的:作者写作时一般都会对自己的意向读者( intended reader)的知识结构有一个大致的了解,特别是对读者的文化经验大都有比较准确的判断。
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Our intended reader is the person who has the vision and willingness, as well as the influence, to drive this change across the organization.
我们所期望的读者，是那些具有这种远景和意愿，同时具有影响力，能够在组织中去推动改变的人。
If the language used in a briefing paper is too dry and technical, the intended reader will rapidly 'switch off' and turn to something more interesting.
如果在政策简报中使用的语言过于干巴和技术化，它们的目标读者会迅速放下这篇文章，并转向其它更有意思的东西。
In Academic Reading, begin by going quickly through each passage to identify features such as the topic, the style, the likely source, the writer's purpose and the intended reader.
在学术阅读中，首先要速读各段确定文章的一些要素，比如主题，风格，可能的来源，作者的写作目的以及想告诉读者什么。
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