Senate Democrats have pressured the Intelligence Committee to complete a second phase of its report that would focus on how the prewar intelligence was used by the administration, rather than how it was produced.
The media-modeling tool was kicked into high gear two years ago when Chad Jacoby, senior manager of Nissan's Business Intelligence Unit, used years of Nissan's consumer research to build a computer model comparing the relationship of each phase of their "purchase funnel"--from awareness to purchase consideration to a transaction--to the phase before it.