"There are those of us who genuinely love these things and see something in them that a lot of people don't see, but it doesn't really convert to a commercial reality, " says Donald Kelly, the former executive director of the Rothschild Petersen Patent Model Museum, who now runs Intellectual Asset Management Associates, a Washington, D.

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Gartner, the research and consulting firm, has gone so far as to anoint this emerging space with an acronym, IPAM (intellectual property asset management).

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