He aims to add the tagline "Hemi power" to ads for its vehicles, an effort similar to the "Intel Inside" tag that flags the Pentium chip in computers.

FORBES: Hemi Hype

Inside, the machine runs an Intel (nasdaq: INTC - news - people ) Pentium 4 processor with a clock speed of 1.7 gigahertz.

FORBES: Ten O'Clock Tech: Sony's Very-Video PC

Inside there's an Intel (nasdaq: INTC - news - people )-made Pentium 4 processor, the clock speed of which hasn't yet been revealed--though HP says it will be faster than 2 gigahertz.

FORBES: PCs Go Hollywood