The subject is just to study how to apply the theory of Integration Marketing Communication to the concrete enterprise — Ikang Company.

本文的选题正是研究如何将整合营销传播理论运用到具体的企业——爱康公司。

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For example, most of the research behind the iPod was done by other firms, but Apple reaped huge profits from its skill in design, systems integration and marketing.

ECONOMIST: Promoting innovation

Successful marketers keep this in mind and maintain a broad perspective, one that emphasizes the integration of marketing and other essential business processes, rather than a single-minded reliance on any one factor .

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The cost and integration time of marketing automation tools vary on a case by case basis.

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