Integrating reservations systems is a complex and enormous task for airlines, partly because they have to take the systems temporarily offline, even though flight operations must continue.

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The B2B companies who are excelling at social media today commit and excel at integrating these systems together to reduce the time it takes to get customers and prospects the information they need.

FORBES: Connect

Last month, Apple unveiled a host of new features tailored to Chinese users, including integrating its operating systems with Chinese Internet services and making it easier to input Chinese characters.

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