Is it worth spending six figures on an integrated order entry and fulfillment system when you can pay someone ten bucks an hour to do the four hours of manual work required each day instead?

FORBES: Why Does Jeff Lewis Count His Money In His Bathtub?

Thus, Mr Jobs hopes, Apple's growing but seamlessly integrated range of products, from entry-level stuff for kids to pricey boxes for professional designers or musicians, should make Apple the most revered brand in the digital home and in consumer electronics.

ECONOMIST: The halo effect

The case also has integrated apps attuned for the blind, with Braille entry possible using all those multiple touchpanels.

ENGADGET: Canopy Sensus case adds backscreen and side touch to iPhones (hands-on)