China Merchants Bank, China Minsheng Banking Corporation and Shanghai Pudong Development Bank, all national joint-stock banks listed on the domestic stock market, dominated the first three places on the list of "Integrated Competitiveness" among all Chinese commercial banks, including the four State-owned banks, 10 joint-stock banks and 112 city commercial banks.
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Inter-brand competition will be on the focus from the scale of competitive brands to integrated competitiveness of the all-round competition, so the success of brand marketing is critical for the healthy growth of brand.
品牌间竞争的重点将由规模竞争转向品牌综合竞争力的全面竞争,因此成功的市场推广对品牌的健康成长极为关键。
参考来源 - “望岳泰山”市场推广项目风险管理研究·2,447,543篇论文数据，部分数据来源于NoteExpress
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