Tactics of developing the intangible property are: standard constructing, figure creation and patent purchasing.

无形资产的开发策略有：营造规范、塑造形象、购实专利等。

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As part of the CNN iReport cultural census, which examines some of the more intangible characteristics that define the American population, we asked people around the country to read a standard passage aloud so we could evaluate their regional accent.

CNN: Regional accents thrive in U.S. -- but is that a good thing?