Using that functionality will allow tests to be driven and tracked from a robust tool instead of from an ad hoc set of e-mails and Access databases.

使用这些功能将使得测试是被一个健壮的工具所驱动和追踪的，而不是来源于一组电子邮件和 Access 数据库。

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Or they might change their ad strategy, going regional instead of national, to conserve ad dollars.

或者，他们也可以改变广告策略，更多针对某些地区而不是全国市场投放广告。 这同样可以节省用于支付广告费用的现金。

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Instead, we learn about threads AD hoc, adding new tips and techniques to our toolboxes as we need them.

相反地，我们临时学习线程，在需要时向我们的工具箱添加新的技巧和技术。

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If that decision had been made by a standing group of experts instead of an ad hoc group, it would have drawn less scrutiny.

FORBES: Magazine Article

We found that the winning combination for Little Pim was building tracking into every campaign, focusing on paid search, seeking new ways of reaching customers via advice from board and advisors and setting up cross-promotions instead of simply buying ad space.

FORBES: Marketing Mojo: Making $8K Look Like $120K

The company's cola brand took a pass on the Super Bowl last year (the ad dollars instead went to a community advocacy project dubbed Pepsi Refresh), but both Pepsi Max and Doritos will be there sometime after the kickoff at 6:30 p.m.

FORBES: The Super Bowl Ads You Can't Miss