The site definitely served to be a fabulous creative outlet with instant feedback from an audience that could watch anytime they wanted to.

FORBES: Christine Gambito: 5 Questions For A YouTube Woman Of Power

Previous info indicated the service would focus more heavily on movies than the back catalog of TV shows that is a part of Netflix Watch Instantly and Amazon Prime Instant Video, and Bloomberg reports Redbox will break with their models by paying its content providers per subscriber cable TV-style, instead of a flat rate decided up front.

ENGADGET: Redbox Instant targets launch by year-end, blends subscription streaming and DVD rentals with VOD

Customers can instantly watch movies and TV shows from Amazon Instant Video or Prime instant video on a Mac, PC or directly on a TV with any of the 300 compatible devices.

ENGADGET: Amazon Prime getting Fox content, adding the Bluth family to its streaming offerings