HP'S offering is called Instant Share and Kodak's EasyShare, but the idea is essentially the same.

ECONOMIST: Digital photography

Users can also pre-program an Instant Share recipient so that when they "long-press" the instant clip button, Looxcie automatically sends the clip to the pre-determined email address.

ENGADGET: Looxcie outs iOS-compatible lifecasting camera, early adopters get the boot

Buying popular U.S. brands has long been a way for global companies to gain instant market share in the U.S. Examples: Swiss food giant Nestl bought Alpo, Stouffer's and Kit Kat.

FORBES: Name Game