For most computer users, editing a Microsoft Word document and instant messaging are two very different activities.

对于大多数计算机用户来说，编辑一个Microsoft Word文档和即时通讯消息是两项完全不同的活动。

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Making animated gif files is easy, but it is an editing process, not an Instagram-like instant gratification.

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The instant demo model also makes sense for big budget commercial software -- imagine if you could try a new video editing suite online, for instance.

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