SmartAlign technology enables all the benefits of the new 4K sector standard while simplifying drive installation by eliminating the need for utilities often required to ensure optimum drive performance.

ENGADGET: Seagate ships 3.5-inch Barracuda Green internal hard drive, leaves and all

In short, the subsidise installation now argument to drive innovation is just not recognising how long it takes to do this sort of innovation.

FORBES: Solving Climate Change: It's the Technology, Stupid

And thus there will come a time when silicon cells are simply an inexpensive commodity: it will be the innovators who can reduce installation costs who will drive further cost reductions.

FORBES: The Solyndra Report and the Real Benefits and Problems With Their Technology