How might these digital boutiques inspire creative thinking from the more traditional camps within WPP?

FORBES: Magazine Article

They are adept at working with limited resources and traditionally rely on strong social networks to share information and inspire innovative thinking.

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From the recent internal Collaboration virtual conference at IBM (see my earlier post on this event, Tackling The Multi-Tasking Work Environment), I found two other interesting frameworks that inspire some thinking: collaboration personae and collaborative work profiles .

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