When they turned 18, Mary-Kate and Ashley took sole ownership of Dualstar and moved from the West Coast to enroll in New York University, where inspiration for The Row took hold during a semester off.
In actual use, if you are watching something and you have a sudden burst of inspiration, all you need to do is hold the pen to the screen, and after a short wait the TV grabs a shot of the screen, much like taking a screenshot on a smartphone.