When you pair this type of qualitative insight, at scale, with the powerful real-time data that we all expect from the Nielsen-Twitter partnership, you unlock endless possibilities for more relevant and more timely consumer engagement.
In order to gain a clear insight into the scale of the global problem, the FAO has established the International Pollinators Initiative, which includes a project involving seven nations (India is among them) with the aim of identifying practices and building capacity in the management of pollination services.