His roots in engineering were welcome inside Intel, but some investors wondered whether he had what it takes to revive the chipmaker.

他的工程出身受到了英特尔的欢迎，不过一些投资者怀疑他是否有能力让这家芯片制造商东山再起。

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Crack open your smartphone, and chances are there's ARM—not Intel—inside.

如果把你的智能手机拆开瞧瞧，你很可能会发现，里面的芯片并不是英特尔（Intel）牌的，而是ARM牌的。

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So he launched the "Intel Inside" campaign, which marketed microprocessor chips directly to consumers, starting in 1991.

因此，他从1991年开始发起了“给你的电脑装上英特尔智慧”的运动，将微处理器芯片直接推销给消费者。

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Inside Intel, the company has elevated the priority of security to be on par with its strategic focus areas in energy-efficient performance and Internet connectivity.

FORBES: Intel Gets Serious About Security, Buys McAfee For $7.68 Billion

Carefully, the company is experimenting with the "Intel Inside" model, in which Intel places its label on the outside of computers that contain its chips.

FORBES: Chemistry Lesson

"We congratulate Orange on the launch of their 'San Diego' smartphone with Intel inside, " said Mike Bell, Intel Vice President and General Manager of the company's Mobile and Communications Group.

ENGADGET: Orange San Diego revealed: Intel-powered phone to reach UK on June 6th for ?200