Of course, not everyone is sold on the need to change, even if a sponsor might pay a king's ransom to insert its product into an NFL game.

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That something was a product called SplashGuard, a silicone insert that acts as a seal-cum-opening to make spilling nearly impossible.

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And to add another layer to the festivities, Chanel brought in a vending machine from which guests could insert a gift card and choose a single product, including nail polish, lipstick and eye shadow.

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