"I witness everyday that the creativity and the innovative thoughts that once made the U.S.

VOA: standard.2009.11.25

The aim was "to provide a perspective on business and career development that lies totally outside the established MBA curriculum, confronting prejudices about creativity and providing innovative methodologies developed to channel creativity to 'stretch the walls of the elastic-sided box', that can be successfully applied to any industry, to generate momentous ideas, " according to Kevin Roberts, Saatchi and Saatchi's worldwide CEO.

CNN: Learning to be creative

But Kraft signaled its commitment to creativity with an innovative attitude toward inspiring big ideas with the help of its own account planners .

FORBES: By Being Unorthodox, Kraft Transforms Itself Into A Creative Powerhouse

Sir Terence described it as an "extraordinary university with a great heritage and reputation for innovative, forward thinking in nurturing talent and creativity".

BBC: England