Prahalad gained wide acclaim in business circles for his 2004 book The Fortune at the Bottom of the Pyramid, which challenges large, established companies to come up with innovative business ideas to serve the rising classes in developing countries.

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At Springwise, we rely on a network of over 15, 000 spotters worldwide to send in fascinating and innovative new business ideas for us to review and write up.

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My job is to cover cutting edge technology, disruptive business models and innovative ideas.

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