A company should find ways to innovate not just in products but also in functions, business models and processes.

一个公司要寻求的不仅仅是产品创新，还应寻求运营、商业模式和流程方面的创新。

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Bill Gates once remarked that the key to succeed in business is to innovate and make yourself obsolete.

比尔·盖茨曾经提到，在职场中成功的关键就是不断的否定自己进行革新。

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SEOUL, Apr. 25, 2012 -- LG Electronics Inc. (LG) today announced that after two consecutive quarters of net losses, the company has turned the corner with a net profit of KRW 243 billion (USD 214.9 million), a direct result of the company's efforts to innovate in all key business units and focus on high performing products.

ENGADGET: LG's Q1 2012 earnings show greater profits on strong TV, phone sales

So the thing that distinguishes a good marketer from a great one is their capacity to innovate, which definitely ties in with the business behaviors that are described in the book.

FORBES: Kill The Company

They want to be at the top of the curve, to continue to innovate and be the pioneers in this new and changing business environment.

FORBES: CSR Means True Partnerships