"Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to Cardmembers and merchants, " said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express.
Nintendo's Wii U tablet controller thankfully streamlines that process in a small, but tremendously meaningful way: during initial console setup, you're prompted to sync your television and the tablet controller, allowing the tablet itself to control the TV's power, volume, channels, and input directly.