Apart from the initial seed funding and branding from Citi, the fledgling venture was on its own.

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Formlabs has received initial seed investments from the likes of Mitch Kapor, Joi Ito, and Eric Schmidt's Innovation Endeavors.

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You can customize how it picks content, according to Michael Muller one of the researchers behind the Social Lens project, by changing the initial seed topics, or by selecting an emphasis on people or content items.

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