Because the present one is on Internet, information surplus, the surplus of the products, become important to subdivide the market.

由于现在的互联网上，信息过剩，产品过剩，因此细分市场变得重要。

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Compared with the present, "information surplus", mentioned by communication scholars in the 70s of last century, is just a warm-up exercises.

与现在相比上世纪70年代传播学界所提到的“信息过剩”只是个热身运动而已。

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But in a world of information asymmetry, "good behaviour is driven by earning a surplus over what one could get elsewhere," according to Mr Stiglitz.

但是，据斯蒂格利茨，在信息不对称的世界中，“良好的行为是由赚取高于他处所得的盈余所推动的”。

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Even in a world of information surplus, we can draw upon deep human habits on how to visualize information to make sense of a dynamic reality.

FORBES: Visualization: A Picture Tells A Thousand Words

State surplus property managers say the best thing travelers can do is label their valuables with contact information.

WSJ: Shopping for a Rolling Pin, Scissors or a Bat? This Auction Is for You