What traditional journalists ought to fear, Denton suggested, is not Gawker but so-called content farms, like Demand Media, which dispense altogether with professional storytelling, in favor of search-engine-optimized information packaging.

NEWYORKER: Search and Destroy

Larsen also points to Weight Watchers for convenience, as the company has increasingly begun working with food manufacturers like Smart Ones to include their Points system information on packaging.

FORBES: The Best Diet Plans Out There, Whoever You Are

To ensure that consumers have a consistent product day to day, month to month and year to year, producers regulate the composition of milk fat, so contents of every like carton are indistinguishable, and of course, remain true to the nutritional information on the packaging.

FORBES: Why Milk Isn't As "Natural" As You Think