What we have to do is just to convey information, in the most efficient, qualified, technically advanced way, but to convey only information.

UNESCO: Science Policy and Capacity-Building

They had discomfiting information to convey, and they did it directly but respectfully.

NEWYORKER: Personal Best

This is the final entropy law from the fertile mind and mathematics of Claude Shannon of MIT and Bell Labs, who defined information as unexpected bits. (Predictable bits convey no information content, no entropy.) Information entropy is measured by its surprisal.

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