As companies continue to source marketing information from social analytics the older generation will become increasingly concerned with the privacy of their information online.
Audience Development: Members of this team will use the information from the analytics team and elsewhere to help Forbes grow its audience, realizing there are many information ecosystems on the Web, as well as other branded partner sites that might be interested in Forbes content.
The industry began taking notice in 2011 when Google rolled out a consumer privacy update which discontinued access to keyword information and website analytics packages.