The Influential Marketing Book List will spotlight and review the best new books relevant for marketers, entrepreneurs and those interested in business with ideas worth learning and sharing.

这份有影响力的营销书籍清单将回顾和展示那些有值得营销人员，企业家和那对商业感兴趣的人学习，交流的想法的新书籍。

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And it is influential because it combines analytical rigour with shrewd marketing.

因结合了严谨和灵活的营销，它具有十分大的影响力。

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Peter Drucker, perhaps the most influential guru, wrote that "the aim of marketing is to make selling superfluous."

最有影响力的管理学大师彼得·杜鲁克，曾写过：营销的目的就是使剩余产品能卖出。

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Moreover, few CMOs are influential on marketing thought-leadership topics like social media or mobile marketing, Appinions research found.

FORBES: Apple's Philip Schiller Tops List As Most Influential CMO

The 39-year-old worked in marketing but quickly shifted to the art world, cofounding an influential downtown gallery while developing his own thriving career as a sound installation artist.

WSJ: The Musician and the Producer