The higher rate ofgrowth in this market, when compared to the otherindustrysegments, is attributed to both an increaseinvolumeandsalesof higher value systems.
Rather than the conventional structure which focuses on generic business fundamentals, these new MBA degrees contain content tailored to specific industrysegments.
Having customers in a broad swipe of industry segments--education, government and health care--ensured KI's relative success in a business-furniture market that collapsed in mid-2000.