David Evans, the editor of Online Dating Insider, an industry blog, cites the example of a hypothetical site with 15m profiles in its database.

ECONOMIST: Online dating

The company did admit that "scammers" bombarding users with fake profiles to elicit email addresses and other personal data were a problem for the industry as a whole, but not "something that is specific to Cupid".

BBC: Dating firm Cupid rejects 'fake profiles' allegations

Indeed, the career profiles of the outside directors indicate they may have been selected for reasons other than their financial industry expertise.

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