A good place to start is with ourselves, by working to change our habits and curb our excesses as individual consumers.

从我们自己做起是良好的开端，作为个人消费者，我们要努力改变自己的习惯，抑制自己的过度消费。

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In contrast, microeconomics is the study of the economic behaviour and decision-making of individual consumers, firms, and industries.

相反，微观经济学研究的就是经济行为和决策的个体消费者，公司和行业。

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Political candidates buy messages in bulk, paying lower rates than individual consumers do, either through the phone company or a third-party broker.

候选人们从电话公司或第三方代理那里批量购买短信服务，费率比个人消费者稍低一点。

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"And basically it is to take a brief freeze frame on individual cases to see if we can really break them down and have face to face communications between those representing consumers or homeowners with lender attorneys to see if deals can be struck."

VOA: standard.2010.02.17

This would mean slower connections and services for their customers, whether other businesses or individual consumers.

FORBES: The Internet Gets Its First Global Upgrade: Happy World IPv6 Day

Greater emphasis on individual consumers is overdue, and is likely to affect providers too.

ECONOMIST: There must be a better way

That is gold to advertisers looking to target individual consumers at the nexus of content and engagement.

FORBES: Facebook and Google are Better Positioned than Traditional Media...and How Traditional Media Can Fight Back