Its dystopian sensibility, international range of sounds, and smart, chic nod to the some of most respected innovators of '80s new wave and post-punk music results in a memorably stirring entry into the budding genre of indie-rock world music.

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Indie-rock style music plays throughout the spot, which opens with a garage door lifting to reveal a silver LS inside.

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According to Triton Digital, which tracks Web traffic, Pandora, which streams a full spectrum of music 24 hours a day, generates the biggest numbers. (NPR.org, the network's overall website, ranks sixth, with NPR Music accounting for 15% of its audience.) Sites like Pitchfork, which appeals largely to indie-rock fans who appreciate not just music and videos but at-times-scalding reviews, are also playing the game.

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