Emerging markets are a large opportunity given the increasing appetite among the growing middle class for pay-TV services.

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The price increases overall showed an increasing appetite among big brands to move campaigns to mobile devices, Szu said.

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Mintel, in its research report dated 2008, attributes this growth to the increasing appetite for new experiences with a philanthropic bent as well as increasing prevalence of career gaps at all life stages, from pre-university to retirement.

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