The reputation of Burroughs Wellcome's pharmaceutical products increased considerably as the result of such publicity.

ECONOMIST: Letters

In essence, the record labels say radio stations are receiving free content that drives listeners to a particular station, while the radio stations respond that by playing that content, record labels receive free advertising and publicity that leads to new consumers and increased sales of their recorded music product.

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Donation rates in Britain could be increased by at least 50% over the next five years by improving infrastructure and publicity as Spain did, the report holds.

ECONOMIST: Organ transplants