We while win the opportunity, must increase sense of urgency, the crisis feeling.

我们在赢得机遇的同时，更要增加一份紧迫感、危机感。

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Finding opportunity in a crisis is certainly a tactic leaders can and should use to increase a true sense of urgency in their people.

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To that urgency add a dizzying increase in complexity of new claims.

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Urgency and intensity appear to dramatically increase the odds we get something new.

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